Short Film, Social, What Is The Cure

Quick and easy social media engagement for your film

6 Mar , 2016  

Social media engagement. We all want that for our projects right? Right now, my social media sucks. I want to be known as a filmmaker that is great at growing, interacting and engaging with an audience through the mediums of social media. I love social media, it has levelled the playing field when it comes to filmmaking immensely, but it takes effort, it takes time, it takes continuous, concerted effort. Which is exactly why my social media has sucked recently!

It’s such an easy channel for people to learn about a project that you are involved with, a challenge on your mind, or just a heads up on what has tickled your fancy online or in life in general. It really is the ultimate distribution and marketing equaliser, so every filmmaker and everyone in the filmmaking field should have a social media presence in my opinion. You should also invest in the time to create a content schedule, a roadmap of the type of posts you want to make in the lead up to the release of your film. More on that later as I create mine for The Cure.

Ok, so these are five quick tips for better engagement on social media for your film. They are, more than anything, suggestions. There are literally hundreds of ideas that you could implement, and each production is different, but these are some ideas based off of wanting to maintain engagement with the small audience that I’ve grown so far for The Cure Short Film. Some I’ve done, some I will do. Also, the best kind of social media strategy is one that promotes interaction, not just ‘dictating to’ your audience. So here we go:

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Filmmaking, Learning

Watch & Learn: Becoming A Better Filmmaker On Another Set

20 Dec , 2015  

Learning-filmmaking-on-a-filmset

There is an old saying that goes along the lines of “if you want to learn about films, go and make them”.

That is certainly true, but it’s often only after your film is complete when you have the first chance to reflect back and think about what you could do differently/better next time.

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Social

Chatting On Twitter Can Teach You About Filmmaking

22 Nov , 2015  

Having Chats On Twitter About Filmmaking

It dawned on me that whilst I used to use the IBeAFilmDude blog for a journal/diary of sorts, it has become more of a soapbox (with social media platforms such as Twitter) for me to pass on my opinions on what I and other filmmakers can do better and differently when it comes to making those oh so sweet visual stories.

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Films To Watch

3 Aussie Horror Films To Add To Your Halloween Watch List

31 Oct , 2015  

My Im scared face

3 Aussie Horror Films To Add To Your Halloween Watch List

 

So today is the day that many filmmakers get to benefit from a slight bump in sales of films thanks to the horror genre. It’s halloween!

Adrenaline filled nail biters or skin crawlingly twisted stories, since halloween is associated with all things scary, I thought I’d give you a few films that you may not have seen before if you’re trying to pick something to watch tonight whilst you eat all of your kid’s candy… or in my case the candy I’ve hidden from trick and treaters. These are also Australian, which probably means you’ve never heard of them, but give them a go I promise it’ll raise your heartbeat!

NB I am not a horror film fanatic, I look for more than blood, guts and the odd booby or two to sit through one, so enjoy!

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Crowdfunding

Don’t Bother With Flexible Crowdfunding

25 Oct , 2015  

All-Or-Nothing

Don’t Bother With Flexible Crowdfunding

An observation I’ve made recently is the rise in film projects on crowdfunding platforms like IndieGoGo that take the ‘flexible funding approach’. The idea behind this is that whether the project makes the target or not, the project’s team get to keep whatever is pledged. This is different to the ‘all or nothing’ approach whereby people pledge an amount, but their cards are only charged if you reach 100% of your goal (or in the instance of Seed & Spark, 80% of your goal).

If you’ve never committed to a crowdfunding project before, the flexible funding model might seem like a really tempting thing to do. You are asking for money after all, and if you’re like me, the thought of asking it from strangers can be quite confronting. I have done it myself. After failing at an all-or-nothing approach, I was too scared to try it again for a second round of funding, instead going for the softer “we’ll make the film regardless of what we raise” approach.

But here’s why you might be doing yourself a disservice if you choose to run that campaign without the hard target of a fixed funding approach.

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Filmmaking

5 Podcasts That Can Make You A Better Filmmaker

4 Oct , 2015  

I love listening to podcasts. They’ve now mostly replaced listening to music for me during exercise, driving, housework, when I want a bit of inspiration, or when I’m feeling stressed, worried or a bit down about a project I’m working on.

As an aspiring filmmaker, I love listening to the struggles that other filmmakers are dealing with. It actually reminds me that we’re all human, and that filmmaking is a bloody hard and a tough medium to create great stories in. However, I don’t just listen to podcasts dedicated to filmmaking. I’m essentially trying to create a brand so that with each film or piece of content I make, the audience can learn more about me ‘the filmmaker’, and over time I hope this builds up to enable people to follow the content that I create, rather than segment one separate audience for one project versus the next.

That’s why I also listen to podcasts designed for marketers, for small businesses and entrepreneurs. Some of the best information you can learn is from those with a background in promoting and selling what it is they can do. Imagine how you can transfer this across to your films, and just how much further you can grow your reach.

So I thought I’d share some of the great podcasts that are currently on my ‘listen to’ list. In no particular order:

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Learning, Social

Why Creatives Need More Than A Facebook Page

4 Sep , 2015  

Whether you are just starting out in your creative field or an experienced artisan, you may rely on a social media platform (Facebook or others) to showcase your brand, your experience, your abilities. You may host content elsewhere, but Facebook could be the primary method you use to communicate with your audience, where they can follow what you are doing, where they can learn more about you.

Facebook is great for this. In fact, any social media platform can be used to grow relationships with those you hope to work with as well as those who like your work (when used correctly of course!) But if you rely too heavily on something like Facebook to showcase your journey, or social media in general, you could be missing out on a great opportunity. I’m talking about a dedicated web page. A place to show your work, a place to show more about yourself, and a place to provide some kind of value to others to begin growing a following (more on why this is important later).

Today I’m going to run through why you, the creative, needs more than a Facebook page/Instagram account/twitter handle, to grow and promote your brand, regardless of the field you work in and the positions you are after.

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Crowdfunding, Producing, Social

Crowdfunding WITH Updates – Essential Yet Overlooked

11 Jul , 2015  

I seem to be on a crowdfunding mission recently based on my last few blog posts. There’ll be more variety I promise, but I’ve been hit with a lot of requests recently to contribute to crowdfunding campaigns for films. I love the crowdfunding concept, and I want to help as many filmmakers & producers out there run campaigns that really connect and resonate with people, and there so many simple opportunities to connect that I think are just being missed.

 

Updates On Your Projects

Where are they?! I think I can assume that you know that once you’ve completed your crowdfunding campaign (successful or not), you keep those contributors or those who have shown an interest in your project by giving them updates on the production and how things are coming along (I can assume that can’t I?). But what about during your campaign?! Are you missing an key opportunity to solidify the commitment from your audience?

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Crowdfunding, Filmmaking, Producing, Social

Crowdfunding Campaign Tips – Facebook ‘Friend’ Your Funders

5 Jul , 2015  

I came across a page for a short film currently crowdfunding their production funds today. A nicely thought out pitch video, easy to understand background about the project (even if you didn’t have a film background), and spoke directly to their audience. I had a look at their Facebook page, and at 200 likes, they were doing ok. A short film is not going to get tens of thousands of likes unless you have a seriously popular project, so I feel that they are tracking well.
The team were taking the step of publicly thanking their contributors with a post on their Facebook Page. What an awesome thing to do! To be appreciative of people taking an interest in your project, and actually thanking them in a public forum is something that I think is a lovely thing to do. Here’s where I think they could go one better, and grow the reach of their page and project more easily and organically:

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Producing, Social

#What’sYourHashtag? – Part 2

28 Jun , 2015  

In Part 1 I spoke about going through the difficult art of choosing the hashtag that is going to define your project (be it a film or event) and will be plastered all over social media. Now that you’ve put some thought into it and got the best hashtag in the world for your project, what do you do with it?

Probably not surprisingly, you now need to start using your hashtag. A lot. But there’s a difference in spamming people’s feeds and strategically placing content that draws people into the meaning of the hashtag itself.

via disneyparks.com

via disneyparks.com

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