6 Mar , 2016
Social media engagement. We all want that for our projects right? Right now, my social media sucks. I want to be known as a filmmaker that is great at growing, interacting and engaging with an audience through the mediums of social media. I love social media, it has levelled the playing field when it comes to filmmaking immensely, but it takes effort, it takes time, it takes continuous, concerted effort. Which is exactly why my social media has sucked recently!
It’s such an easy channel for people to learn about a project that you are involved with, a challenge on your mind, or just a heads up on what has tickled your fancy online or in life in general. It really is the ultimate distribution and marketing equaliser, so every filmmaker and everyone in the filmmaking field should have a social media presence in my opinion. You should also invest in the time to create a content schedule, a roadmap of the type of posts you want to make in the lead up to the release of your film. More on that later as I create mine for The Cure.
Ok, so these are five quick tips for better engagement on social media for your film. They are, more than anything, suggestions. There are literally hundreds of ideas that you could implement, and each production is different, but these are some ideas based off of wanting to maintain engagement with the small audience that I’ve grown so far for The Cure Short Film. Some I’ve done, some I will do. Also, the best kind of social media strategy is one that promotes interaction, not just ‘dictating to’ your audience. So here we go:
22 Nov , 2015
4 Sep , 2015
Whether you are just starting out in your creative field or an experienced artisan, you may rely on a social media platform (Facebook or others) to showcase your brand, your experience, your abilities. You may host content elsewhere, but Facebook could be the primary method you use to communicate with your audience, where they can follow what you are doing, where they can learn more about you.
Facebook is great for this. In fact, any social media platform can be used to grow relationships with those you hope to work with as well as those who like your work (when used correctly of course!) But if you rely too heavily on something like Facebook to showcase your journey, or social media in general, you could be missing out on a great opportunity. I’m talking about a dedicated web page. A place to show your work, a place to show more about yourself, and a place to provide some kind of value to others to begin growing a following (more on why this is important later).
Today I’m going to run through why you, the creative, needs more than a Facebook page/Instagram account/twitter handle, to grow and promote your brand, regardless of the field you work in and the positions you are after.
11 Jul , 2015
I seem to be on a crowdfunding mission recently based on my last few blog posts. There’ll be more variety I promise, but I’ve been hit with a lot of requests recently to contribute to crowdfunding campaigns for films. I love the crowdfunding concept, and I want to help as many filmmakers & producers out there run campaigns that really connect and resonate with people, and there so many simple opportunities to connect that I think are just being missed.
Updates On Your Projects
Where are they?! I think I can assume that you know that once you’ve completed your crowdfunding campaign (successful or not), you keep those contributors or those who have shown an interest in your project by giving them updates on the production and how things are coming along (I can assume that can’t I?). But what about during your campaign?! Are you missing an key opportunity to solidify the commitment from your audience?
5 Jul , 2015
I came across a page for a short film currently crowdfunding their production funds today. A nicely thought out pitch video, easy to understand background about the project (even if you didn’t have a film background), and spoke directly to their audience. I had a look at their Facebook page, and at 200 likes, they were doing ok. A short film is not going to get tens of thousands of likes unless you have a seriously popular project, so I feel that they are tracking well.
The team were taking the step of publicly thanking their contributors with a post on their Facebook Page. What an awesome thing to do! To be appreciative of people taking an interest in your project, and actually thanking them in a public forum is something that I think is a lovely thing to do. Here’s where I think they could go one better, and grow the reach of their page and project more easily and organically:
28 Jun , 2015
In Part 1 I spoke about going through the difficult art of choosing the hashtag that is going to define your project (be it a film or event) and will be plastered all over social media. Now that you’ve put some thought into it and got the best hashtag in the world for your project, what do you do with it?
Probably not surprisingly, you now need to start using your hashtag. A lot. But there’s a difference in spamming people’s feeds and strategically placing content that draws people into the meaning of the hashtag itself.
16 Jun , 2015
When I’m developing a project, I can’t seem to help thinking about the ‘social media’ aspect of said project. What audience do I think will like the film/video? Where can I find them online? How do I promote the project to more than just those I’m connected to? If you find yourself asking the same questions and looking to start growing your audience, then maybe this blog post can help answer some of them.