11 Jul , 2015
I seem to be on a crowdfunding mission recently based on my last few blog posts. There’ll be more variety I promise, but I’ve been hit with a lot of requests recently to contribute to crowdfunding campaigns for films. I love the crowdfunding concept, and I want to help as many filmmakers & producers out there run campaigns that really connect and resonate with people, and there so many simple opportunities to connect that I think are just being missed.
Updates On Your Projects
Where are they?! I think I can assume that you know that once you’ve completed your crowdfunding campaign (successful or not), you keep those contributors or those who have shown an interest in your project by giving them updates on the production and how things are coming along (I can assume that can’t I?). But what about during your campaign?! Are you missing an key opportunity to solidify the commitment from your audience?
28 Jun , 2015
In Part 1 I spoke about going through the difficult art of choosing the hashtag that is going to define your project (be it a film or event) and will be plastered all over social media. Now that you’ve put some thought into it and got the best hashtag in the world for your project, what do you do with it?
Probably not surprisingly, you now need to start using your hashtag. A lot. But there’s a difference in spamming people’s feeds and strategically placing content that draws people into the meaning of the hashtag itself.